🏆
#1 Water Store in the US
(And Maybe the World)
💡Schedule Free Consultation for a detailed walk through
See how we helped Water & Wellness grow
Learn details on how we grew Water & Wellness to over $100k month in revenue over 7 years. See what tools and strategies we implemented and what we learned along the way.
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Gamechangers
What Unlocked the $100K+ Month Milestone?
As Water & Wellness evolved, a series of strategic digital, creative, and operational breakthroughs transformed the company from a local water shop into a top-tier wellness brand. Below are the most impactful initiatives that drove massive revenue growth and community trust.
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Web Design &
E-commerce Infrastructure
Most Water Stores Have Limited Web Presence
👩🏽💻 Squarespace Blog for SEO:
We launched with a Squarespace site to quickly establish a digital presence. It evolved into a powerful SEO magnet with top-of-funnel blog content that ranked highly on Google and attracted thousands of educated, health-conscious visitors.
🛍 Shopify for Deliveries:
Adding a secondary Shopify site tailored for deliveries unlocked a new revenue stream, scaling to over $10K/month by making online ordering simple and intuitive.
🍎 Advanced Shopify Apps:
Key automations included:
Auto-calculating delivery zones by zip code
Weekly and monthly auto-delivery options
These tools increased both average order value and customer retention.
📱
Social Media
Growth Engine
Most Water Stores are too busy for Social Media
🤳🏽 Instagram Builder:
Posting 3–6 reels and 30–50 stories per week created consistent visibility and community engagement, organically growing our following to over 5,000 local fans.
📈 Algorithmic Growth:
Our reels regularly hit Instagram’s explore feed, helping us reach non-followers and drive awareness with zero paid budget.
🏈 Influencer & Athlete Partnerships:
Sponsoring key figures in wellness, fitness, and youth sports with free water, gear, and swag turned them into authentic brand evangelists.
🥰 Facebook Community Leverage:
By revitalizing the Facebook page and running low-budget ads, we tapped into legacy followers and generated tens of thousands of impressions monthly.
🎥 Omni-Channel Repurposing (TikTok & YouTube):
We reposted and optimized existing Instagram content to grow across new platforms, gaining additional reach with minimal extra effort.
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Google Business
Growth
Most Water Stores Have Not Claimed Their Google Business Page
🔎 Search Ranking Upgrades:
Regular posts, image updates, and keyword-rich descriptions boosted our local Google visibility.
🤖 Automated Review Requests:
Every Shopify order triggered an email + text 3 days later requesting a Google review—skyrocketing our trust factor and review volume, making us the #1 ranked water brand in the region.
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Email & Text
Message Marketing
Most Water Stores forget to send Emails & Text marketing
📩 Email Marketing Bulk & Automated Campaigns:
Regular blasts promoted blog posts, video content, and seasonal offers—keeping Water & Wellness top-of-mind and providing customers with sharable content for word-of-mouth growth.
💬 Text Message Marketing Smart Retargeting:
SMS campaigns reminded customers of:
Free water pickup events
New product launches
Loyalty rewards
These touch points reignited dormant customers and reduced churn.
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Graphic Design
& Printed Materials
Most Water Stores Don't Have Branded Signage & Posters
🪧 In-Store Signage & Posters:
With zero signage to start, we designed high-impact visuals that clearly explained:
Our purification process
The dangers of tap water
Why Water & Wellness was different
🗂 Brochures, Punch Cards & Referral Tools:
Printed leave-behinds helped customers become ambassadors. Referral cards with 10 free gallons made sharing easy.
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Ai Automation
Most Water Stores are doing everything manually
🦾 Ai-Powered Chat + Missed Call Recovery:
We added a smart AI agent via the Water Startups app. Missed calls triggered an instant SMS from our AI, offering answers, scheduling, and follow-up from a real team member if needed.
💻 Live Website Chat Widget:
Installed across all sites—handled 24/7 FAQs, increased conversions, and reduced staff workload.
⭐️Automated Review Follow-ups:
Email + text drip after every purchase ensured reviews were timely and consistent.
👫 Smart CRM Tagging & Workflow Automation:
Every contact was automatically categorized and added to smart lists, enabling segmented messaging and efficient reactivation.
📲 Voice Assisted Call Answering:
We prototyped an Ai-powered call assistant that answered missed calls, transcribed messages, and prompted the caller to schedule a follow-up—saving hours per week for the owner.
🎨 Photography
& Video Production
Most Water Stores Struggle to Make Quality Photo & Video Content
👼🏼 User-Generated Content:
By partnering with local athletes and influencers, we tapped into a wealth of new organic content that they created for us during their refills.
📸 Weekly Photography:
We trained employees to take quality product photos and empowered them to use social media.
🌟 Weekly Video:
We visited the water store once per week for about 30 minutes to record custom videos from the stores spokesperson for our Instagram, Youtube, and Email marketing.
Clients love our team because they know them and they get value from their videos.
Reduced manual labor
Increased trust
Multiplied referrals
Positioned Water & Wellness as a customer-first wellness brand